Celent recognises SunTec: Luminary in Corporate Banking | Strong Functionality in Retail Banking
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Celent Names SunTec 'Luminary' in Corporate Banking | Strong Functionality in Retail Banking. Read the Report

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Deal Management

Embrace a data driven strategy and add new streams of  revenue using SunTec Xelerate’s powerful intelligence layer. Enhance your customer experience management capabilities with the right level of process automation, analytics and product innovation.

Why SunTec Xelerate?

SunTec Xelerate Deal Management software enables financial services, telecom, travel and insurance firms to manage the sales process from the construction of the proposal through to the negotiation and closure of the deal. It enables organizations to streamline and automate the process by bringing the required transparency and measurability. SunTec’s Deal Management ensures a data-driven deal process that enhances transparency and sales forecasting. It significantly improves the sales process, simplifies complex negotiations, improves the quality of revenue, and streamlines downstream billing operations.

Smarter Deals Start Here

Smarter Deals Start Here

Corporate banking deals today are faster, larger, and more complex than ever. SunTec Xelerate Deal Management transforms this complexity into clarity, powering every stage of the deal lifecycle with intelligence, agility, and precision. From negotiation to renewal, we help banks design, deliver, and scale smarter deals.

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Features of SunTec Xelerate Deal Management

Personalized Deals

Enables the creation of specific, choice-driven deals for each customer

Enterprise Level Platform

Centralized capability to manage complex cross-product and cross-entity deals

Intelligent Deal Pricing​

Simulate expected revenue and profits based on throughputs and price points to drive negotiations

Compliance-Driven Workflows​

Fully automated workflow and notifications as well as multi-level, sequential and parallel approvals

Intuitive User Experience​

Intelligent UX based on persona allows ease of use and contextual interaction

Ease of Integration ​

Automated implementation of the deal ensures synchronization with downstream pricing and billing systems

"Ensure organizational profitability by plugging revenue leakage effectively"

  • A de-cluttered view of deals: Manage deals across territories and obtain a comprehensive view of every deal, irrespective of multi-entity and multi-geography structures of customer enterprises.
  • Revenue monitoring made easy: Perform a cost-benefit analysis of deals and monitor revenue through commitment and deal performance tracking.

Discover the value customer-centricity brings to your business

High-Impact Use Cases​

In most banks, pricing decisions are still made at the product level, resulting in fragmented and inconsistent experiences for customers who hold multiple products or accounts. This restricted view prevents banks from recognizing the full value of a customer’s relationship that may span deposits, loans, investments, and payments. This results in missed opportunities for loyalty-based rewards or cross-selling incentives.

With SunTec Xelerate Relationship-Based Pricing banks can shift from isolated product pricing to a relationship-centric pricing model. The product collates data across all lines of business to create a unified view of customer value. This includes parameters such as portfolio composition, behavioral patterns, creditworthiness, and revenue contribution. This holistic perspective allows financial institutions to design pricing strategies that reward high-value customers, encourage deeper engagement, and align pricing with the bank’s strategic goals.

Traditional pricing models struggle to deliver the level of personalization customers today expect. Static rate sheets or manual discount approvals cannot keep pace with the real-time dynamics of customer interactions, market conditions, and behavioral insights.

With SunTec Xelerate, banks can configure rules-driven, dynamic pricing at both the customer and segment levels. The product allows relationship managers to apply intelligent rules. For example, granting preferential FX spreads or reduced service fees for high-value corporates or loyal retail customers. The system evaluates contextual data such as transaction volume and value, product mix, tenure, and more and applies pricing logic that updates in real time. This ensures that pricing remains relevant, competitive, and aligns with customer potential.

In many organizations, different business units maintain separate pricing systems for loans, deposits, cards, and treasury services, resulting in duplication, data inconsistencies, and complex change management. Such silos make it difficult to maintain governance or achieve agility in launching new products.

SunTec Xelerate unifies all pricing structures such as fees, rates, discounts, and benefits, within a single enterprise pricing master. The centralized pricing catalog provides a shared repository for all pricing rules across products and services, ensuring consistency, transparency, and faster rollout of new pricing. Version control, approval workflows, and complete traceability improve governance and auditability and ensure that every pricing decision is accurate and compliant.

In a regulated environment where pricing fairness and transparency are critical, banks must be able to demonstrate how and why specific pricing decisions were made. Manual documentation or fragmented systems make this process inefficient and prone to oversight.

SunTec Xelerate Relationship-Based Pricing provides a fully auditable and version-controlled record of every pricing rule, parameter, and change. It enables compliance teams to trace pricing outcomes back to their originating rules and configurations. This ensures adherence to regulatory frameworks requiring fairness, transparency, and non-discriminatory pricing and gives regulators and internal auditors complete visibility into the pricing lifecycle.

Without centralized visibility, it can be impossible to identify revenue leakage, margin erosion, or suboptimal pricing strategies. Static reports and manual analyses fail to capture the nuances of how pricing decisions impact profitability at the relationship level.

SunTec Xelerate Relationship-Based Pricing leverages analytics-driven insights to help banks optimize revenue, improve margins, and align pricing with business objectives such as acquisition, retention, and growth. Through real-time dashboards and predictive analytics, the product identifies pricing trends, detects anomalies, and provides actionable recommendations for improvement. This empowers business leaders to fine-tune pricing strategies proactively, ensuring every customer relationship is priced for maximum mutual value.

The deal lifecycle starts from the RFP stage itself. Manually filling large corporate RFPs can be a time-intensive and error-prone process with relationship managers (RMs) collecting data manually from multiple sources and filling in the same data into systems. As a result, instead of being a strategic, value-driven process, this vital first step becomes an administrative hurdle that can delay responses and impact conversions.

The enhanced SunTec Xelerate Deal Management product leverages AI to automate and improve the entire process. It can analyze RFP inputs to pre-fill templates with customer information, required products, service needs, and basic pricing structures. It can cut through organizational silos to integrate customer relationship data, compare prices with real-time market benchmarks, and ensure that every proposal is accurate, competitive, and profitable.

The product comes with pre-configured workflows that expedite collaboration and reviews across product, legal, and finance teams, and reduce duplication and version errors. By reducing the RFP-to-proposal cycle from weeks to days, banks can deliver faster, sharper, and more personalized responses, and improve win rates, revenue realization, and customer experience.

Corporate customers expect integrated deals that combine multiple products like loans, trade, FX, and treasury products. And they expect personalized, relationship-based, and flexible pricing for these multi-product proposals. But managing such an integrated offering across siloed product systems can be a complex task, and banks may find it difficult to present a cohesive offering, accurately assess deal profitability or track commitments.

SunTec Xelerate Deal Management provides a unified platform that can cut through product silos to allow relationship managers to structure complex, multi-product corporate deals seamlessly.  It can help identify relevant product combinations, configure pricing bundles, and simulate profitability scenarios for better decision making. With SunTec Xelerate Deal Management banks can offer an integrated deal that ensures cross-selling, accelerates time-to-market, and delivers what customers want, resulting in deeper relationships.

Advanced analytics continuously evaluate transaction behavior and relationship performance to identify cross-selling opportunities and recommend optimal product combinations. AI-powered pricing engines calculate competitive yet profitable structures in real time, while predictive models assess how bundled offerings may perform post-implementation, ensuring every multi-product deal balances customer value with margin protection.

Large organizations with operations across countries and jurisdictions are an important customer base for banks. But managing deals across multiple entities, currencies, and regions can be a challenging task as it requires them to work across different systems and compliance requirements. Manual consolidation of such deals leads to delays, inconsistencies, and poses regulatory risk.

SunTec Xelerate Deal Management provides a single, comprehensive platform for structuring and managing cross-entity, multi-currency deals. And it offers centralized governance and complete visibility into the deal lifecycle, allowing banks to structure, implement, and manage global deals efficiently.

Predictive analytics compare global and child deal performance, highlight rate disparities, and recommend corrective action, helping banks maintain consistency, compliance, and profitability across complex international deal structures.

Factors like pricing errors, manual processes and inaccuracies, missed approvals, and poor visibility into past deal performance impair a bank’s ability to optimize pricing and improve win-rates. This causes significant revenue leakage and customer dissatisfaction.

SunTec Xelerate Deal Management can be integrated with our Pricing and Billing products to streamline this process. Deal terms are immediately fed into the pricing and billing engine to ensure commitments are met and deal performance recorded for future reference. Robust AI-powered analytics provide actionable insights on deal success rates, customer commitments, and margin realization to power continuous improvement. And in-built controls minimize revenue leakage. This integration empowers banks to not only win more deals but also retain profitability through efficient and error-free execution.

Intelligent performance analysis predicts deal success by comparing commitments against actual transaction behavior and benchmarking outcomes against similar customers. AI continuously learns from historical win/loss patterns to recommend pricing adjustments and renewal strategies, enabling banks to proactively improve margins while increasing conversion rates.

Before a deal is finalized, the bank must assess the impact of different variables on revenues and profits. These variables include product combinations, fee structures, volume commitments, and competitive, personalized rates. For this, banks need automated and robust simulation and analysis capabilities.

With SunTec Xelerate Deal Management, pricing teams and relationship managers can easily model multiple deal scenarios and assess their margin implications in real time. They can test “what-if” combinations, visualize the effect of bundling, and identify the most profitable configurations before going into the customer negotiation stage. This ensures that every offer is both competitive and profitable.

Conversational AI supports dynamic what-if modeling by allowing teams to explore multiple pricing and bundling scenarios instantly. Predictive margin analysis evaluates long-term profitability across currencies and contract durations, helping banks arrive at optimized deal structures faster and with greater confidence.

Deal governance can become a fragmented and disjointed process when managing deal versions, approvals, and compliance documentation across multiple stakeholders. Centralized governance is crucial for avoiding operational inefficiencies, audit gaps, and compliance risks.

SunTec Xelerate Deal Management maintains a centralized repository for all deal data. This includes versions, approvals, supporting documents, and customer commitments. Every modification is logged with a timestamped audit trail, ensuring full transparency and regulatory readiness. Deal lifecycle insights help compliance teams, auditors, and management track deal progress, enforce policy adherence, and strengthen governance across the enterprise.

AI-driven compliance intelligence continuously monitors deal activity for deviations from approval thresholds, pricing limits, and policy guidelines. Automated alerts surface governance risks early, while intelligent audit analytics provide complete visibility into deal evolution.

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Deal Management FAQs

1. Why is deal management important in banking?

In a highly competitive landscape, banks need to deliver contextualized, value-driven offerings. Personalized deal management in banking ensures pricing is aligned with customer value, relationship potential, and negotiated terms—driving profitability and customer retention.

Banks often struggle with fragmented systems, manual pricing decisions, lack of visibility into margins, and inconsistent deal governance. An automated deal management platform and deal flow management solutions address these issues through standardization and central oversight.

By digitizing and automating deal workflows through an effective deal management system, banks can reduce manual effort, improve agility, and offer better customer experiences—aligning with broader digital transformation goals.

SunTec Deal Management is a comprehensive platform that helps banks and financial institutions create, manage, and operationalize complex, relationship-based pricing and non-pricing deals across retail, corporate, and SME segments. Learn more

SunTec’s Deal Management solution in banking is ideal for global and regional banks, especially those serving corporate and SME clients. It helps frontline, product, and pricing teams streamline deal lifecycle management.

Key features include:
  • Deal structuring with bundled products/services
  • Relationship-based pricing
  • Margin and profitability analysis
  • Centralized deal repository
  • Approval workflows
  • Integration with core banking and CRM systems

The deal management platform allows banks to configure pricing based on customer relationship value, segment, behavior, volume commitments, and cross-product bundling, enabling personalized and competitive offerings.

Yes. SunTec Deal Management is designed to integrate seamlessly with existing core banking, CRM, and digital channels through API-led architecture, ensuring minimal disruption to ongoing operations.

Banks using this solution have seen improved deal turnaround time, increased fee income, higher win rates, and more consistent pricing governance, demonstrating the impact of effective deal management in financial services. It also enhances customer trust through transparency.

For a customized demo or to explore how SunTec Deal Management can work for your organization, please visit the product page or reach out to us directly. Request Demo

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