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Embrace a data driven strategy and add new streams of revenue using SunTec Xelerate’s powerful intelligence layer. Enhance your customer experience management capabilities with the right level of process automation, analytics and product innovation.
Agile and configurable product creation through an extremely business-friendly framework
Contextual, customer choice-driven, and relationship-based selling of products and services enabled by rules. This includes hyper-personalization of offer management, bundled products and relationship-based pricing for customers
Create a centralized, enterprise master for products and services across all lines of businesses
Use prebuilt product templates in the system or define your own templates with ease
Rich set of configurable rules to fine-tune the product’s business behavior based on context
Holistic capability to manage internal products as well as external partner products
Monitor and track the progress of the products through their different life stages from ideation to expiry
Well-documented APIs allow for easy integration with other systems
In most large banks and enterprises, product information is fragmented across multiple systems such as core banking, CRM, billing, and partner platforms. Each system maintains its own version of product data. If a bank is still working with legacy core systems, then every time a product is customized, it is saved as a different version across relevant systems. This results in an overly complex infrastructure, duplication, inconsistency, and governance gaps that slow down innovation and increase compliance risk. Product teams spend valuable time reconciling data instead of designing new offerings.
SunTec Xelerate Enterprise Product Catalog establishes a single, centralized source of truth for all product and service definitions. It consolidates and rationalizes duplicate products, standardizes hierarchies, and enables controlled access across teams. With this foundation in place, enterprises can ensure accuracy, maintain product lineage, and accelerate new product rollouts.
Traditional product systems rely on static definitions and fixed bundles that fail to reflect changing customer needs or market conditions. This rigid framework hinders effective personalization and extends the time taken to design and deploy tailored offers.
SunTec Xelerate Enterprise Product Catalog helps enterprises to design segment-specific and dynamically configurable products for retail, SME, or corporate customers. Product managers can use rule-based parameterization and real-time insights, to bundle products and services on demand, adjust attributes like pricing or eligibility instantly, and respond quickly to market shifts. This flexibility drives differentiation, increases conversion, and improves customer experience.
Our product leverages AI-powered segmentation and behavioral analysis to enhance dynamic packaging by identifying patterns across customer profiles, product adoption, and usage behavior. These insights can inform recommendations for optimal bundles, eligibility criteria, and attribute combinations for specific segments. By learning from past performance and outcomes, AI helps product teams design more relevant, higher conversion offerings without increasing operational complexity.
Enterprises often lack a unified process to manage the full lifecycle of products ranging from ideation and definition to updates, versioning, and retirement. Manual processes and disconnected approval flows cause errors, product overlaps, and compliance blind spots. Without clear ownership, outdated or redundant product versions remain active in the system, leading to pricing inconsistencies and revenue leakage.
SunTec Xelerate Enterprise Product Catalog helps banks manage the complete product lifecycle across business lines, channels, and geographies. Product teams can define, version, approve, and retire products in a structured and auditable manner. Embedded governance rules and workflow automation ensure each change aligns with business, regulatory, and risk policies. This holistic lifecycle control reduces operational complexity, mitigates compliance risk, and strengthens revenue integrity.
AI-powered lifecycle analytics support proactive product governance by identifying products nearing obsolescence, versions with declining usage, or offerings that pose higher operational or compliance risk. Predictive insights can recommend when products should be reviewed, enhanced, or retired, helping organizations avoid unmanaged proliferation and revenue leakage. This shifts lifecycle management from periodic review to continuous, intelligence-led oversight.
A major challenge in product management lies in the disconnect between product setup and processes such as pricing, quoting, and billing. Manual updates of product definitions across systems results in delays, inconsistencies, and revenue mismatches.
SunTec Xelerate Enterprise Product Catalog seamlessly integrates with the Pricing, Billing, and Channel Management modules. When a product is created or modified, all related workflows are automatically synchronized. This ensures a unified quote-to-cash journey, reduces manual effort, and enables real-time alignment between product design and execution. The product sits over existing technology stacks, eliminating the need for costly system overhauls.
Legacy systems and siloed product management processes significantly hinder innovation. Launching new offerings or ecosystem bundles requires months of cross-departmental coordination and complex IT involvement. In fast-evolving markets, this lack of agility leads to missed opportunities and eroded competitiveness.
SunTec Xelerate Enterprise Product Catalog accelerates product innovation and market responsiveness by enabling low-code configuration, reusable templates, and simulation tools that shorten the launch cycle from months to weeks, or even days. Enterprises can co-create ecosystem products with partners, test new propositions in sandbox environments, and roll them out quickly. This agility empowers banks to stay ahead of customer expectations, regulatory mandates, and competitive pressures.
AI-supported simulation and impact analysis enhance innovation by predicting how new or modified products may perform across customer segments, channels, and revenue streams. By analyzing historical product launches, adoption trends, and pricing outcomes, AI can help product teams assess risk, estimate revenue impact, and refine propositions before market rollout. This enables faster experimentation with greater confidence and reduced execution risk.
