Luminary in Corporate Banking | Strong Functionality in Retail Banking → Read the Report

Celent recognises SunTec: Luminary in Corporate Banking | Strong Functionality in Retail Banking
→ Read the Report

Celent Names SunTec 'Luminary' in Corporate Banking | Strong Functionality in Retail Banking. Read the Report

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Home > Benefits and Loyalty Management

Benefits and Loyalty Management

Embrace a data driven strategy and add new streams of  revenue using SunTec Xelerate’s powerful intelligence layer. Enhance your customer experience management capabilities with the right level of process automation, analytics and product innovation.
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Why SunTec Xelerate?

SunTec Xelerate Loyalty Management system enables organizations to understand and evaluate each relationship regardless of the complexity of client and account hierarchies, ensuring faster time to market with the quick launch of effective loyalty campaigns. It increases the impact of loyalty programs, retaining valued customers, attracting new customers through cross-sell and driving holistic customer-centric programs to facilitate end-to-end customer engagement.

SunTec’s Loyalty Management on the cloud further provides flexibility to define rewards in multiple ways and accumulate through multiple avenues. It helps to reduce cost overruns through pre-campaign cost-benefit analysis and plugs revenue leakage by real-time tracking of the program.

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Features of SunTec Xelerate Loyalty Management System

Rewards Management

Rule-driven rewards computation, expiry management and the ability for manual adjustments based on credits/ debits/ batch and upload mode

Campaign Management

Plan enrollment and ability to set up base plan, campaigns, new plan creations/ updates, usage-based rewards, merchant-based rewards, one-time and recurring benefits

Redemption Management

UI-based redemption, web service based (online/ POS) redemption, redemption reversal, burn ratio configuration

Merchant-based Rewarding

Set up redemption rules, multiplier earnings and varying reward cap based on merchants

Personalized Products and Services

Define product/ service variations based on reward strategies, multi-product/ service plans

Detailed Analytics and Reporting

Consolidated statements and report generation, current rewards, opening/closing balance, earning history

"Bring agility to your customer retention strategies with a cloud-based loyalty management system."

  • Create loyalty plans easily: Strategically devise loyalty plans from start to finish (plan definition, computation to redemption).
  • Personalize: Understand your customer needs better and personalize reward types.
  • An effective customer retention strategy: Implement an agile retention strategy across various lines of business and complex account hierarchies, leading to a larger customer wallet share.

Discover the value customer-centricity brings to your business

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Use Cases

In most banks, pricing decisions are still made at the product level, resulting in fragmented and inconsistent experiences for customers who hold multiple products or accounts. This restricted view prevents banks from recognizing the full value of a customer’s relationship that may span deposits, loans, investments, and payments. This results in missed opportunities for loyalty-based rewards or cross-selling incentives.

With SunTec Xelerate Relationship-Based Pricing banks can shift from isolated product pricing to a relationship-centric pricing model. The product collates data across all lines of business to create a unified view of customer value. This includes parameters such as portfolio composition, behavioral patterns, creditworthiness, and revenue contribution. This holistic perspective allows financial institutions to design pricing strategies that reward high-value customers, encourage deeper engagement, and align pricing with the bank’s strategic goals.

Traditional pricing models struggle to deliver the level of personalization customers today expect. Static rate sheets or manual discount approvals cannot keep pace with the real-time dynamics of customer interactions, market conditions, and behavioral insights.

With SunTec Xelerate, banks can configure rules-driven, dynamic pricing at both the customer and segment levels. The product allows relationship managers to apply intelligent rules. For example, granting preferential FX spreads or reduced service fees for high-value corporates or loyal retail customers. The system evaluates contextual data such as transaction volume and value, product mix, tenure, and more and applies pricing logic that updates in real time. This ensures that pricing remains relevant, competitive, and aligns with customer potential.

In many organizations, different business units maintain separate pricing systems for loans, deposits, cards, and treasury services, resulting in duplication, data inconsistencies, and complex change management. Such silos make it difficult to maintain governance or achieve agility in launching new products.

SunTec Xelerate unifies all pricing structures such as fees, rates, discounts, and benefits, within a single enterprise pricing master. The centralized pricing catalog provides a shared repository for all pricing rules across products and services, ensuring consistency, transparency, and faster rollout of new pricing. Version control, approval workflows, and complete traceability improve governance and auditability and ensure that every pricing decision is accurate and compliant.

In a regulated environment where pricing fairness and transparency are critical, banks must be able to demonstrate how and why specific pricing decisions were made. Manual documentation or fragmented systems make this process inefficient and prone to oversight.

SunTec Xelerate Relationship-Based Pricing provides a fully auditable and version-controlled record of every pricing rule, parameter, and change. It enables compliance teams to trace pricing outcomes back to their originating rules and configurations. This ensures adherence to regulatory frameworks requiring fairness, transparency, and non-discriminatory pricing and gives regulators and internal auditors complete visibility into the pricing lifecycle.

Without centralized visibility, it can be impossible to identify revenue leakage, margin erosion, or suboptimal pricing strategies. Static reports and manual analyses fail to capture the nuances of how pricing decisions impact profitability at the relationship level.

SunTec Xelerate Relationship-Based Pricing leverages analytics-driven insights to help banks optimize revenue, improve margins, and align pricing with business objectives such as acquisition, retention, and growth. Through real-time dashboards and predictive analytics, the product identifies pricing trends, detects anomalies, and provides actionable recommendations for improvement. This empowers business leaders to fine-tune pricing strategies proactively, ensuring every customer relationship is priced for maximum mutual value.

In most banks, pricing decisions are still made at the product level, resulting in fragmented and inconsistent experiences for customers who hold multiple products or accounts. This restricted view prevents banks from recognizing the full value of a customer’s relationship that may span deposits, loans, investments, and payments. This results in missed opportunities for loyalty-based rewards or cross-selling incentives.

With SunTec Xelerate Relationship-Based Pricing banks can shift from isolated product pricing to a relationship-centric pricing model. The product collates data across all lines of business to create a unified view of customer value. This includes parameters such as portfolio composition, behavioral patterns, creditworthiness, and revenue contribution. This holistic perspective allows financial institutions to design pricing strategies that reward high-value customers, encourage deeper engagement, and align pricing with the bank’s strategic goals.

Traditional pricing models struggle to deliver the level of personalization customers today expect. Static rate sheets or manual discount approvals cannot keep pace with the real-time dynamics of customer interactions, market conditions, and behavioral insights.

With SunTec Xelerate, banks can configure rules-driven, dynamic pricing at both the customer and segment levels. The product allows relationship managers to apply intelligent rules. For example, granting preferential FX spreads or reduced service fees for high-value corporates or loyal retail customers. The system evaluates contextual data such as transaction volume and value, product mix, tenure, and more and applies pricing logic that updates in real time. This ensures that pricing remains relevant, competitive, and aligns with customer potential.

In many organizations, different business units maintain separate pricing systems for loans, deposits, cards, and treasury services, resulting in duplication, data inconsistencies, and complex change management. Such silos make it difficult to maintain governance or achieve agility in launching new products.

SunTec Xelerate unifies all pricing structures such as fees, rates, discounts, and benefits, within a single enterprise pricing master. The centralized pricing catalog provides a shared repository for all pricing rules across products and services, ensuring consistency, transparency, and faster rollout of new pricing. Version control, approval workflows, and complete traceability improve governance and auditability and ensure that every pricing decision is accurate and compliant.

In a regulated environment where pricing fairness and transparency are critical, banks must be able to demonstrate how and why specific pricing decisions were made. Manual documentation or fragmented systems make this process inefficient and prone to oversight.

SunTec Xelerate Relationship-Based Pricing provides a fully auditable and version-controlled record of every pricing rule, parameter, and change. It enables compliance teams to trace pricing outcomes back to their originating rules and configurations. This ensures adherence to regulatory frameworks requiring fairness, transparency, and non-discriminatory pricing and gives regulators and internal auditors complete visibility into the pricing lifecycle.

Without centralized visibility, it can be impossible to identify revenue leakage, margin erosion, or suboptimal pricing strategies. Static reports and manual analyses fail to capture the nuances of how pricing decisions impact profitability at the relationship level.

SunTec Xelerate Relationship-Based Pricing leverages analytics-driven insights to help banks optimize revenue, improve margins, and align pricing with business objectives such as acquisition, retention, and growth. Through real-time dashboards and predictive analytics, the product identifies pricing trends, detects anomalies, and provides actionable recommendations for improvement. This empowers business leaders to fine-tune pricing strategies proactively, ensuring every customer relationship is priced for maximum mutual value.

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