But the transition to RBP models is already underway across the world. SunTec Business Solutions has been helping banks across the world move to RBP models. A leading Asian bank with operations across multiple countries wanted to modernize and standardize pricing across markets and get a 360-degree view of customer engagement. SunTec’s RBP helped the bank calculate real-time charges based on customer relationship value, improve transparency, incentivize positive behavior, and centralize pricing strategies. As a result, the bank was able to
plug revenue leakage of USD 600,000 and handle over 6 million daily transactions seamlessly. SunTec also worked with a European commercial banking leader to accelerate their digital transformation journey, transform pricing, and improve their
deal management practices. The bank wanted to deliver hyper-personalized pricing, manage effective bundles & offers, and centralize pricing across regions. As a result of the deployment, they were able to reduce operational costs, and analyze customer spends and engagement to offer better deals and improve deal management, leading to significant savings.
